Content Marketing Mastery Summit

Summit On

Content Marketing Mastery

31 May 2016

2 Amazing Speakers

Dublin

The event is now over

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What is Content Marketing Mastery?

Content mastery is about mastering content marketing in one day. On the 31st of May we delighted a crowd of 100 marketers and business owners with an intensive day of practical training. We now have the recording available for purchase.

Who we are?

Mark Schaefer and Ian Cleary are considered 2 of the leading social media and content marketing professionals globally (both listed in Onalytics top 50 content marketers globally). Mark will focus on the strategy side to content marketing and Ian will focus on implementation and conversion.

Exclusive Event-Places Limited

The learning experience is not just from Ian and Mark. Network with a range of professional businesses, marketers and entrepreneurs from every industry.

This is an exclusive event so places are limited (100 people).

Will it make or cost money?

Content without conversion can be valuable and content with conversion is measurable. Ian’s latest training events resulted in more sales and more add on products purchased after the initial sale. Implement the techniques and you’ll make the investment for the course back very quickly.

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The Recording

297.00 EUR

Featured!

Recording of all lectures and workshop

Available on-demand

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Speakers

Mark Schaefer

BusinessesGrow

Ian Cleary

Founder of RazorSocial

What people think of Mark & Ian

“Ian’s focus and commitment propelled him as one of the top pros in our industry.”

Mike Stelzner, Social Media Examiner
“Mark’s presentation today disrupted my thinking about marketing. We need to adjust our marketing plans NOW.”

Glenn T., Marketing Director Fortune 100 company
“I have learned so much from Ian over the years about building my list from nothing, and continue to implement his techniques on a consistent basis and I have seen amazing results.”

Jacob Sapochnick, US Immigration Lawyer
“I have never learned so much in two hours in my life. I have five pages of notes!”

Mary R, UK Consulting firm

Program

View Full Program

This conference run through the whole day of 31 May 2016.
We also provide free lunch and coffee breaks.

Day 1

31 May 2016

8:30 am - 9:00 am

Registration / Tea / Coffee

9:00 am - 9:15 am

Room A

Mark Schaefer

Ian Cleary

Welcome and introduction

A short introduction and outline of what you'll learn today, schedule, etc.

Mark Schaefer

Ian Cleary

9:15 am - 9:35 am

Mark Schaefer

The business case for content

Why content is central to branding, site authority, discovery and personal influence.

Mark Schaefer

9:35 am - 10:00 am

Mark Schaefer

Foundational principles of content marketing

Knowing these sociological principles is key to understanding how content works on the web.

Mark Schaefer

10:00 am - 10:25 am

Mark Schaefer

Building a content strategy

Use these six steps to build an effective strategy

Mark Schaefer

10:25 am - 10:45 am

Mark Schaefer

The truth about content marketing measurement

New thinking on the number one issue in content marketing – measurement!

Mark Schaefer

10:45 am - 11:00 am

Break

11:00 am - 11:30 am

Mark Schaefer

Organization: Skillsets, Organization, Outsourcing, Budgeting

Ideas to get set-up and ready to go

Mark Schaefer

11:30 am - 12:00 pm

Mark Schaefer

Content and influence

Influence marketing is becoming essential to many marketing efforts today. What’s this all about and how can you become an influencer yourself?

Mark Schaefer

12:00 pm - 12:30 pm

Mark Schaefer

The unsaturated niche and the importance of content ignition

Today, content is merely the starting line for an effective marketing program. In this section, Mark Schaefer covers some revolutionary ideas from his new book The Content Code

Mark Schaefer

12:30 pm - 1:15 pm

Lunch

1:15 pm - 2:00 pm

Ian Cleary

Building an Audience for your Content

Who are you publishing content to? You need to build an audience that is interested in your content and relevant to your business.

Ian Cleary

2:00 pm - 2:30 pm

Ian Cleary

Connections and relationships

Relationships with your audience drive action and when you deliver your content you’ll want them to visit your website and take action.

Ian Cleary

2:30 pm - 3:15 pm

Ian Cleary

Inbound traffic

The action still happens on your website. You need to drive traffic back through the content you create (e.g. blogging) and the relationships you have developed. This could be paid...

Ian Cleary

3:15 pm - 3:30 pm

Coffee Break

3:30 pm - 4:00 pm

Ian Cleary

Subscribers and social re-targeting

When you do get that traffic the majority of your visitors will not be interested in buying immediately so you need to convince them to become part of your own...

Ian Cleary

4:00 pm - 4:45 pm

Ian Cleary

Monetization

Without implementing your sales funnels you will be wasting a lot of potential opportunity to convert your email subscribers to sales. This involves building sequences (online and email), upsells, downsells,...

Ian Cleary

4:45 pm - 5:00 pm

Mark Schaefer

Ian Cleary

Wrap Up

Mark Schaefer

Ian Cleary

5:30 pm

Grab a beer with Ian and Mark

Location

Chartered Accountants House.

47-49 Pearse Street, Dublin 2

Check Driving and Parking Information

+ 353 1 637 7200